IJSTE

CALL FOR PAPERS : Sep 2017

Submission Last Date
25-Sep--17
Submit Manuscript Online

FOR AUTHORS

FOR REVIEWERS

ARCHIEVES

DOWNLOADS

Open Access



CopyScape
Creative Commons License

A Study on E-Commerce Affecting Consumer Purchase Behavior in Uttar Pradesh Region


Author(s):

Dr. Sanjay Srivastava , Feroze Gandhi Institute of Engineering and Technology, Raebareli

Keywords:

Online Market in India, Consumer Behavior, E-Tailing, E-Commerce Industry, Individual Decision Making Approach

Abstract:

The consumer behavior and the strategies made by companies to take control over the emerging market have also changed drastically. When people buy things, they are engaged in a decision making process. One of the major problem of E-commerce websites is that they don’t have capability in supporting the customers individually in their decision making process. It is because of less information about the dynamics of customer over e-commerce. By understanding the customer’s purchase dynamics and shopping behavior the marketer will be able to provide better products and services.. Since customer dynamics and its decision outcomes are not certain, classification of approaches are very much required. However approaches of dynamics study be categorized to enable online retail industry to focus on individual decision making dynamics of customers. This may broadly observe the purchase dynamics of online shoppers and thereafter strategic decisions may be framed to satisfy individual needs of customers with minimal resources. The dynamics can be analyzed by observing how an individual behave over e-commerce. What are the activities they enjoy and what makes them to get retained? For marketers, the buying behavior of consumers has always been a topic of interest, which is extensively studied and debated over. Despite the debate and arguments, there is no denying that online retail has indeed changed buyers’ behavior.


Other Details:

Manuscript Id :IJSTEV3I5059
Published in :Volume : 3, Issue : 5
Publication Date: 01/12/2016
Page(s): 73-77
Download Article

IMPACT FACTOR

3.905

NEWS & UPDATES

Submit Article

Dear Authors, You can submit your article to our journal at the following link: http://www.ijste.org/Submit

Impact Factor

The Impact Factor of our Journal is 4.753 (Year - 2016)
3.905 (Year - 2015) 2.895(Year -2014)

Click Here

Submit Payment Online

Dear Authors, Now you can submit the payment receipt to our journal online at the following link: index.php?p=Payment

IC Value

ThVe IC Value of our journal is 62.78
Click Here

GLOBAL INDEXING



















Computer Science Directory. We are listed under Computer Research Institutes category

Share on Social media

Home | Privacy Policy | Terms & Conditions | Refund Policy | Feedback | Contact Us
Copyright © 2014 ijste.org All rights reserved